Subscriber Analytics

Indicee Solutions for Subscription Businesses

Indicee Subscriber Analytics

Churn. Committed Monthly Recurring Revenue (CMRR). Customer Lifetime Value (CLV). Free trial conversion rates. For subscription businesses, these are some of the crucial metrics needed for decision making. With Indicee you can track and share these metrics with the business daily.

Subscription Businesses are different.

The growth of online services like Software-as-a-Service (SaaS), Cloud Infrastructure, online media, online gaming, and social networking has resulted in an unprecedented number of businesses that operate based on a subscription or recurring fee business model. This business model isn’t predicated on one-times sales. Profitability doesn’t depend only on signing new customers each month. These businesses depend on keeping customers happy and using their service long enough that they become a profitable customer. A high customer acquisition rate sounds great. Couple that with a high churn rate and the business loses money as fast as you add new customers.

Measuring the health of your Subscription Business.

Churn. Committed Monthly Recurring Revenue (CMRR). Customer Lifetime Value (CLV). Free trial conversion rates. For subscription businesses these are some of the crucial metrics they need to know when making decisions. The problem is that the data needed to make these decisions is sitting inside a number business systems including your online service itself, your billing system or ERP and your CRM system.

Indicee Subscriber Analytics can pull them together.

We’ve helped several subscription businesses pull this data together, build a subscriber analytics BI Model and roll out business reports and dashboards that communicate the state of the business.

Indicee and SlideRocket

SlideRocket is the company behind the revolutionary new approach to business communications designed from the start to help you make great presentations that engage your audience and deliver tangible results. SlideRocket sells a number of online services that allow users to create and share presentations online. Like many successful online services, SlideRocket offers a free package for casual users, a more powerful service for professional users and an offering targeted at groups of users within enterprises.

SlideRocket was the initial customer behind Indicee’s Subscriber Analytics solution. They needed to get a better handle on all types of metrics related to what their subscribers were doing and how this impacted their bottom line.

We’ve turned this experience and our experience with other subscription businesses into an Indicee Solution that all subscription businesses can benefit from.